Winter is a busy time for the sales staff at Calcium Products. We attend lots of meetings, conferences and events. Many times we get to share the stage with other manufacturers. Many of these companies will tell you the secret to why their product is so great is, “it's powered by (insert any nebulous word, scientific sounding description or acronym here)." They'll follow it with a strong pitch of "our results speak for themselves," and "trust us, it really works great, we know you’ll love it!"
This is all well and good but if the sales person doesn’t understand the mode of action, physics and/or chemistry and biology behind their product, how do you, the agronomist or farmer, actually know it is a fit for your agronomic needs?
Many of these pitches remind me of the 2006 movie “Idocracy.” The premise is an 'average Joe,' is frozen for 500 years and awakes to find society has become so incredibly dumb he is now the smartest person alive. The following clip shows Joe, now on the president’s cabinet, explaining why crops are not growing. Note: Brawndo is the future’s equivalent of a sports drink.
At Calcium Products, we strive to help farmers and agronomist understand WHY our products work so well. We’ll help you understand the science of soil so you have the information to know whether our products are a fit for your acres. It’s that simple. No hard sale, no jargon, just information.
Oh and in case you missed it, don’t sign up for any Army studies to be frozen for 500 years, people are getting dumber according to a Standford geneticist!
Golf Course superintendents’ work is often seen, but they are rarely seen or their work realized. It is not an uncommon practice for the maintenance staff at a golf facility to be up working well before the sun comes up.
As a PGA member since 1999, I certainly appreciate the hard work and dedication it takes to be in the golf industry, but I know it takes even more hard work and dedication to be in charge of the grounds and maintenance. More times than not, GCSAA members and their colleagues do not get the accolades they deserve. I consider golf course superintendents the unsung heros of the golf industry.
Next time you see your golf course superintendent keep in mind, their jobs are often 24/7 shifts. It takes time, patience, flexibility, and supreme organization to manage 100 acres or more of managed turf, not to mention their staff and their families.
Yes, it is true; superintendents do mow grass, rake bunkers and pick up trash but consider this:
YOUR GCSAA MEMBER IS ALSO:
An ambassador for your facility
An environmental steward
A mentor to their staff
An agronomist for the facility
A communicator to the membership
Facility manager for the ground department
Human resources director for their area
Financial planner managing the facility’s largest portion of the budget
Material scheduler and planner
Landscape and golf course architect
A certified, licensed applicator
An irrigation technician
A political activist
ALL IN A SINGLE DAY’S WORK!
The next time you head out the golf course, be sure to spend a couple of minutes getting to know the golf course superintendent and thank him for all the hard work and commitment they provide for your golfing enjoyment!